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Feature

New: giant billboards and neon over Kowloon

Floodlit hoardings on the airport road and glowing neon signs, visible from the IGS at night.

Night view down the IGS approach over Kowloon with floodlit billboards and red and magenta neon signs on the rooftops.
Floodlit hoardings and neon on the rooftops, from the IGS at night.

Hong Kong in the 1990s was lit by its advertising. Kai Tak now has giant floodlit billboards on the rooftops and roadsides under the approach, and building-sized neon signs that glow at night.

8Ad designsinvented brands
3Giant neon signswatch, electronics, night club
NightFloodlitvisible on the IGS

Billboards on the airport road

Large hoardings stand on rooftops and on poles beside the roads around Kowloon City, Kowloon Bay and the approach. They face the road or the incoming aircraft, have steel frames and catwalks, and are lit by rows of floodlights at night. They are kept under the approach clearance, so none sits in your flight path.

Night view down the IGS approach over Kowloon with floodlit billboards and red and magenta neon signs on the rooftops.
Floodlit hoardings and neon on the rooftops, from the IGS at night.

Neon

Three rooftop signs are drawn as glass tubes: a watch face, a red electronics wordmark and a restaurant and night club sign. By day they are pale, unlit tubes. At night they glow with a bright core and a halo. The projecting shop signs on Nathan Road and the other main roads are bigger, more of them are neon, and they glow too.

Low night view over Kowloon rooftops with glowing red KORIN neon signs and lit ads for film, soft drink and a car.
Red neon and lit ads, lower over the rooftops.
Daytime view over Kowloon with billboards on the rooftops for electronics, a soft drink, a watch and a car.
The same hoardings by day.

No real logos

The brands are made up: an electronics maker, a soft drink, a whisky, western-style jeans and boots, colour film, a car, a watch and a night club. They use the era's styles but no real logos, like the rest of the signs in the sim.

九十年代嘅香港,係靠廣告照亮嘅。啟德而家喺進場航線下面嘅天台同路邊,加咗巨型泛光燈廣告牌,仲有成幢樓咁大嘅霓虹招牌,夜晚會發光。

8廣告設計虛構品牌
3巨型霓虹招牌鐘錶、電器、夜總會
夜間泛光燈照明IGS 進場時睇得到

機場路上嘅廣告牌

九龍城、九龍灣同進場航線附近嘅天台同路邊,企住大型廣告牌。佢哋面向馬路或者進場嘅飛機,有鋼架同維修通道,夜晚由一排排泛光燈照住。廣告牌高度會控制喺進場安全高度之下,唔會阻住你嘅航線。

夜間沿 IGS 進場望落九龍,天台上有泛光燈廣告牌同紅色、洋紅色霓虹招牌。
夜間喺 IGS 進場睇到天台上嘅泛光燈廣告牌同霓虹。

霓虹

三個天台招牌用玻璃管畫成:一個錶面、一個紅色電器字牌,同一個酒家夜總會招牌。日間佢哋係淺色、未亮嘅燈管。夜晚就會發出明亮嘅光芒同光暈。彌敦道同其他主要馬路嘅伸出式招牌亦都更大、霓虹更多,同樣會發光。

夜間低飛過九龍天台,有發光嘅紅色 KORIN 霓虹招牌,同菲林、汽水、汽車嘅廣告牌。
低飛過天台,紅色霓虹同亮燈廣告牌。
日間飛過九龍,天台上有電器、汽水、鐘錶同汽車嘅廣告牌。
同一批廣告牌喺日間嘅模樣。

冇真實商標

品牌全部係虛構嘅:電器、汽水、威士忌、西部風牛仔褲同靴、菲林、汽車、鐘錶同夜總會。用咗當年嘅風格,但同模擬器入面其他招牌一樣,唔會用真實商標。